"If you were to build a gas station today, from the ground up," writes Landon Hall, "you’d scribble out a list of the types of fuel you’d want to offer your customers. At the top, of course, would be regular 87-octane unleaded gasoline, which contains 10 percent ethanol. But next on the list likely would be E85 ethanol blend.
right: Cheaper, cleaner-burning E85 might just be a hot seller, if you
did it right. Mike Lewis, co-founder of Pearson Fuels in San Diego, has
been selling it for 12 years, and he knows there’s a customer base out
there for it. Last month he sold more than 34,000 gallons of E85 at his
flagship station, accounting for 20.7 percent of his overall fuel sales.
"Customers consistently buy more E85 at the station than mid-grade gas (89 octane), premium (91) or diesel combined."