"At Applegate, we want to change the meat we eat," John Ghingo, company president, said in a news release. "We're making a big bet on regenerative agriculture as one of the paths to show the world that raising animals and eating meat doesn't have to be a problem. Animals can and do play a vital role in a healthy food system."
More and more, shoppers, especially millennials and Gen-Z'ers, are buying with the environment in mind. Nielson named 2018 the "Year of the Sustainable Shopper," reporting that Americans spent $128.5 million on sustainable packaged goods—a 20 percent growth from the year before—and 48 percent of U.S. consumers now say they would be willing to change their consumption habits if it meant improving the environment.
The above is excerpted from an article on MGBPlanet. Read the whole thing here: Applegate Farms Announces It's Joining The Regenerative Ag Movement.