We're Paying For Our Own Brainwashing

People "know" all kinds of mistaken notions about alcohol fuel — it ruins car engines, causes food shortages, uses more energy to create than it produces, and so on. How did these ideas arrive in so many minds with so much credibility?

We have been paying an unnecessarily high price for gasoline, and the oil industry has been reaping excessive profit (because OPEC keeps the price of oil way above reasonable profit margins).

With so much money at its disposal, the oil industry spends lavishly on PR, advertising (and the influence over programming advertising can give), political contributions, funding studies, and lobbyists (they have what is considered by many the most powerful lobby in Washington DC).

The result: Politicians and ordinary citizens have a strong bias against clean-burning, American-made, renewable, economy-lifting, national-security-boosting alcohol fuels.

We have been brainwashed. And we have paid dearly for it.

Adam Khan is the co-author with Klassy Evans of Fill Your Tank With Freedom and the author of Slotralogy and Self-Reliance, Translated. Follow his podcast, The Adam BombYou can email him here.

Direct Your Mind: What CAN I change?

One of the many interesting findings in the research on depression is that the most depressing assumption you can make about an undesirable condition is: This is permanent. If you think something bad is permanent and cannot be changed, it is one of the most — if not the most — demoralizing thought you can have.

If you are mistaken about the permanence, it is of enormous benefit to recognize your mistake. The moment of recognition can restore your morale immediately.

But sometimes you will realize that you were not mistaken. You assumed something was permanent and you were right. Then what?

Then the question is, “What can I change?”

To answer that question, however, you must first know the answer to a pre-question: What do I want?

So for example, you’re trying to sell pet rocks, and you’re not selling very many, so you argue with your negative thoughts on paper and one of your negative thoughts is: The fad is over. That is a permanent explanation of your setback. And let’s say you realize you are correct about this, and you realize no matter what you do, you may never be able to revive the fad. You feel demoralized by this realization. Now what?

The question is first, What do you want? Let’s say you want to have a successful business selling something.

Then the second question is: What can I change? Of course, you can change what you sell. If you want to be successful at selling something, it doesn’t have to be pet rocks. You could change what you sell, the way you sell it, change the way the rocks look, etc. What can you change?

When you find yourself fixated by the negative bias — when all you can see is what you can’t change — pull this question out of your pocket and ask it and keep asking it and don’t let it go until you’ve found some good answers.

Adam Khan is the author of Principles For Personal GrowthSlotralogyAntivirus For Your Mindand co-author with Klassy Evans of How to Change the Way You Look at Things (in Plain English)Follow his podcasts, The Adam Bomb and Talk to Klassy. You can email him here.



All In Your Head

In 1914, a small ship sailed into the icy Weddell Sea, on its way to the South Pole. It carried a crew of twenty-seven men, and their leader, Ernest Shackleton. But unseasonable gales shoved the floating ice together and the temperature sank below zero, freezing more than a million square miles of ice into a solid mass. And they were stuck in the middle of it. They had no radio transmitter. They were alone.

For ten months the pressure increased until it crushed the ship, stranding them in the middle of an icy wasteland which could, at any time, break up and become a sea of floating ice chunks. They had to get off this ice while it was still solid, so they headed for the nearest known land, 346 miles away, dragging their two lifeboats over the ice. But every few hundred yards they ran into a pressure ridge, sometimes two stories high, caused by the ice compacting. They had to chop through it. At the end of two backbreaking days in subzero weather, they were exhausted. After all their hacking and dragging, they had traveled only two miles.

They tried again. In five days they went a total of nine miles, but the ice was becoming softer and the pressure ridges were becoming larger. They could go no further. So they had to wait...for several months. Finally the ice opened up and they launched the boats into the churning mass of giant chunks of ice and made it out. But now they were sailing across a treacherous sea. They landed on a tiny, barren, ice-covered, lifeless island in the middle of nowhere.

To save themselves, they needed to reach the nearest outpost of civilization: South Georgia, 870 miles away! Shackleton and five men took the best lifeboat and sailed across the Drake Passage at the tip of South America, the most formidable piece of ocean in the world. Gales blow nonstop — up to 200 miles an hour (that’s as hard as a hurricane) — and waves get as high as ninety feet. Their chances of making it were very close to zero.

But determination can change the odds.

They made it. But they landed on the wrong side of the island, and their boat was pounded into the rocks and rendered useless. The whaling port they needed to reach was on the other side of the island, which has peaks 10,000 feet high and had never been crossed. They were the first. They didn’t have much choice. Three of them took their best equipment and set out.

When they staggered into the little whaling port on the other side of the island, everyone who saw them stopped dead in their tracks. The three men had coal-black skin from the seal oil they had been burning as fuel. They had long, black dreadlocks. Their clothing was shredded, filthy rags, and they had come from the direction of the mountains. Nobody in the history of the whaling port had ever been known to enter the town from that direction.

Although all the men at that whaling port had known about Shackleton’s expedition, his ship had been gone for seventeen months and was assumed to have sunk, and the crew with it. The whalers knew how deadly and unforgiving the ice could be.

The three ragged men made their way to the home of a man Shackleton knew, followed in silence by a growing crowd of people. When the man came to the door, he stepped back and stared in silence. Then he said, “Who the hell are you?”

The man in the center took a step forward and said, “My name is Shackleton.”

According to some witnesses, the hard-faced man at the door turned away and wept.

This story is incredible, and if it weren’t for the extensive verification and corroboration of the diaries and interviews with the men on the crew in Alfred Lansing’s account, Endurance: Shackleton's Incredible Voyage, it might easily be disbelieved. The story is true, and as incredible as what I’ve told you seems, I’ve only given you some highlights.

Shackleton went back and rescued his friends on the other side of the island first, and then after many attempts to get through the ice, on August 30th — almost two years since they’d embarked — he made it back to that barren island and rescued the rest of his men. Every man in Shackleton’s crew made it home alive.

Fifteen years earlier, a different ship got stuck in the ice in the Weddell Sea — the Belgica, led by Adrien de Gerlache — but they didn’t do so well. During the winter in the Antarctic, the sun completely disappears below the horizon for seventy-nine days. Shackleton’s crew endured it. But the crew of the Belgica grew depressed, gave up hope, and succumbed to negative thinking. Some of them couldn’t eat. Mental illness took over. One man had a heart attack from a terror of darkness. Paranoia and hysteria ran rampant.

None of this happened to Shackleton’s men because he insisted they keep a good attitude, and he did the same. He once said that the most important quality for an explorer was not courage or patience, but optimism. He said, “Optimism nullifies disappointment and makes one more ready than ever to go on.”

Shackleton also knew that attitudes are contagious. He was fully aware of the fact that if anyone lost hope they wouldn’t be able to put forth that last ounce of energy which may make the difference. And they did get pushed to the limits of human endurance. But he had convinced himself and his men they would make it out alive. His determination to remain optimistic ultimately saved their lives.

And it can achieve great things for you too. It comes down to what you say: Either you say it’s hopeless or you say it can be done. You can never look into the future to find the answer. It’s in your head.

This article was excerpted from the book, Principles For Personal Growth by Adam Khan. Buy it now here.

Ikigai is Good For You

The first time I took the "signature strengths" questionnaire at authentichappiness.org, I received an update on Martin Seligman's work, as I mentioned awhile ago. Here's another passage from that update, also an excerpt from Seligman's new book, Flourish:

There is one trait similar to optimism that seems to protect against cardiovascular disease: ikigai. This Japanese concept means having something worth living for, and ikigai is intimately related to the meaning element of flourishing (M in PERMA) as well as to optimism.

There are three prospective Japanese studies of ikigai, and all point to high levels of ikigai reducing the risk of death from cardiovascular disease, even when controlling for traditional risk factors and perceived stress. In one study, the mortality rate among men and women without ikigai was 160 percent higher than for increased CVD mortality as compared to men and women with ikigai.

In a second study, men with ikigai had only 86 percent of the risk of mortality from CVD compared to men without ikigai; this was also true of women, but less robustly so.

And in a third study, men with high ikigai had only 28 percent of the risk for death from stroke relative to their low-ikigai counterparts, but there was no association with heart disease.

It is healthy to add more meaning and purpose to your life, and it will improve your mood. To explore this, start here:

Why Goals Are Good

How to Find a Purpose in Life

Immediate Practical Benefits to Having a Purpose

Visualizing Goals

"When you are inspired by some great purpose, some extraordinary projects, all your thoughts break their bonds; your mind transcends limitations; your consciousness expands in every direction; and you find yourself in a great new and wonderful world. Dormant forces, faculties and talents become alive and you discover yourself to be a greater person by far than you ever dreamed yourself to be."

- Patanjali

Adam Khan is the author of Principles For Personal Growth, Slotralogy, Antivirus For Your Mind, and co-author with Klassy Evans of How to Change the Way You Look at Things (in Plain English). Follow his podcast, The Adam BombYou can email him here.

The Master Tool

The method I am about to share with you will help you clarify your thinking, get rid of upsets, solve problems, organize your activities, and make you more productive. It's a simple tool, and you already know about it. But just as Dorothy had the way back to Kansas all along without realizing it, merely having the tool doesn't do the trick. The key is knowing you have the tool, and knowing what you can do with it.

The master tool is making lists. Listmaking can be applied to a great many areas of your life. I don't know if there is a natural limit to the usefulness of this tool, but I will give you a few examples of how I use it.

One of the things that tends to stress me out is the accumulation of too much to do. I collect things I want to do much faster than I can do them. So I need to manage my time better.

The best audio program I've ever heard on time management is from Earl Nightingale's Lead The Field program. He tells the true story of an efficiency expert named Ivy Lee who visited the president of a steel company to convince that president Lee's firm could help him manage his company better. The president said he wasn't managing his company as well as he knew how, and that what was needed wasn't more knowing, but more doing. He said everyone at the company knew what they should be doing, and if Lee could tell him how to get more of it done, he'd pay him anything within reason he asked.

Lee got out a blank sheet of paper, and asked the president to write down the six most important things he needed to do the next day. It took the president about three minutes to do it.

Then Lee asked him to number them in the order of their importance to the success of the company. The president took another five minutes to do that.

Then Lee said something like this: "Now tomorrow, pull that piece of paper out of your pocket and go to work on number one. Don't worry about the others until the first one is done. Then go to number two. And so on. Once you've convinced yourself of the value of this method, teach it to your people, and then send me a check for whatever you think it's worth."

A few weeks later, Ivy Lee received a check for twenty-five thousand dollars. And the president wrote that what Lee taught him was the most profitable lesson he'd ever learned. Within five years, the company became one of the leaders in its field, and its success was largely attributed to that simple method.

I've used that method too many times to count, and it always clarifies my mind and helps me get more done. I always immediately feel less stressed as soon as I've written the list, so I sleep better. It takes time to make the list and put it in order but the increased efficiency more than makes up that time. Don't take my word for it. Try it, and then send me a check for whatever you think it's worth (wink).

Here's another example of how I've used the master tool: When I'm worried about something, I use listmaking to help me think. When I feel agitated, I ask, "What's bothering me?" And I'll make a list. The list is always finite. That realization, all by itself, is relaxing. When the worries are in my head, it seems like there's a lot of them, but when they're written down, I can see there aren't that many. Once I've got my worries written down and I look at them, many of them seem pretty stupid.

But usually there is at least one important problem on that list, so I take out another piece of paper and ask this question: "What can I do about that?" Usually I write the question at the top of a page, and number one through ten on the page and then force myself to fill in all ten with something I can do that might help. Often the most original ideas are the ones I come up with last, as if I need to get the obvious ones out of my head before I have room to think something original. I've solved many a problem with this kind of list-making-thinking.

The examples are endless. I've made a list of possible courses of action to deal with a difficult person at work. I've written a long letter of the ten most important reasons I love my wife and gave it to her. I've made a list of my top seven values (I made a list of twenty and then by the process of elimination, got it down to the seven most important).

"We make lists so we will not forget what is important," says George Roche, president of Hillsdale College, "…if we chronically forget items like milk and bread unless we make a grocery list…isn't it also likely that we will forget items like virtue and compassion unless we make a character list…?"

The principle has wide application. How about the ten most important things you want to teach your kids before they turn eighteen? How about putting that one in order and working on your top three?

The principle is: Make a list. (Or make a list and put it in order.) There are many ways to use this principle to enhance your life. Why don't you try it right now? Get a piece of paper, write on it, "How can I use this principle to improve my life?" Write numbers one through ten and force yourself to fill in all ten with an answer. Pick the best one and try it.

Adam Khan is the author of Cultivating Fire: How to Keep Your Motivation White Hot, Principles For Personal Growth, and Slotralogy: How to Change Your Habits of Thought.

Direct Your Mind: Does This Help My Goal?

In the movie, Terminator 2: Judgment Day, John (the kid) finds out the bad Terminator is probably going to kill his mom. John wants to find her and warn her. The good Terminator says, “Negative. It is not a mission priority.”

The kid starts yelling. The good terminator (Arnold) says, “This does not help our mission.”

Throughout the movie, Arnold plays a machine that has only one goal and never lets go of it, never gets distracted from it, never comes up with a new goal, and never gets discouraged by setbacks. During the whole movie, he evaluates every possible action with only one criteria: Does it help his goal or doesn’t it? If it doesn’t, he has no time for it. He doesn’t waste any time fuming about someone else’s behavior. He doesn’t waste any time thinking about what he “should have” done. He just stays on his purpose.

Of course, the Terminator is a machine. But imagine how much you could accomplish with that kind of clear focus. This question, asked all the time, every day, would help you do that (without becoming a cold machine yourself, because you have several goals, including maintaining good relationships and being happy).

One of the values of “motivational material” like success books and seminars is that they get you thinking about your goals. The simple focus on your goal is motivating.

That means if this question was on your mind a lot, you’d feel motivated more often.

In a course my wife, Klassy Evans, used to teach, she demonstrated the motivational power of keeping your eye on the goal with a little help from the audience. She asked for two volunteers to come up to the front of the room and let her make them feel bad. Let’s go into the courseroom now and listen to Klassy do the demonstration. The following was transcribed from one of the courses:

“I need two people. The only requirement is that you are wearing comfortable shoes. You? Good. Thank you. Come on up. And you? Excellent. Now [speaking to the two volunteers] I’d like you to look at the audience and find someone who would be a good match for you in a tug of war — and who is also wearing comfortable shoes.

“Okay [to the audience] these two people [referring to the first two volunteers] are going to represent you in your life. You’re going to see what your life looks like. You two volunteers stand here and here and face that wall across the room [the wall to the right of the stage from the audiences’ perspective; the volunteers are to the left of center-stage].

“That wall will represent a goal of yours,” says Klassy. “You’re going to try to reach it while the person behind you tries to stop you. They are the barriers to your goal.

“Not just yet, but in a little while I’m going to ask you two barriers to come up behind them and put your arms around their waist, and be a drag on them while they try to reach their goal.

[She turns to the audience]: “We all have things that hold us back. If we didn’t, we’d just go get what we wanted. So if you don’t have what you want, it’s because something is acting as a barrier to hold you back.

[Speaking to the two people (the barriers) that the first two volunteers have chosen]: “You two barriers, we’re going to do the demonstration twice and I want you to stay consistent. Hold them back equally the first and second time because I want the difference to be a result in them, not because of something you are doing differently, okay? [They nod].

[Speaking to the goal-seekers — the first two volunteers]: “With your permission, I’m now going to bring you down. Then when I say, ‘Go for what you want,’ I want you to start moving toward your goal, represented by this wall [the wall to the right of center stage].

“But first, I’d like you to think of some bad news you’ve heard lately...[Klassy gives them time to think of some. When it looks like they’ve both found something, she continues]:

“Think of a mistake you’ve made...

“Now think of something good in your life...

“and realize it’s not going to last...

“Think of something bad in your life...

“and realize it’s probably permanent...

“and you’re going to have to deal with it for the rest of your life...

“Think about a weakness you have, a fault you have, something that holds you back...

“Think of something that stands in your way and prevents you from getting what you want...

“and realize it is more than you can handle...

“Add up all the barriers you can think of that stand in your way...

“and all your personal weaknesses...

“and come to grips with the fact that your goal is completely hopeless...

“You’ll save yourself a lot of heartache if you just give up now...

“Now I’d like the barriers to come up behind you and put their arms around your waist and interlace their fingers. And I’d like you to look down at their hands and keep looking at their hands, feeling the strength in their arms. Keep your attention on the barriers, and think about all the things that the arms represent: the barriers, your weaknesses, the hopelessness of the task. In your thoughts, I want you to hear what you tell yourself about all your failures and shortcomings and everything that’s wrong with you. When you feel down, what do you say to yourself about yourself?

“Remember vividly all the times you have failed...”

“Keep looking down at the hands and be aware of the strength of the barrier holding you back. With all your attention on the power of the barrier, I want you now to come and get your goal.

[At first there is no movement. Then they slowly inch forward, eyes down, looking serious, even sad. She lets them struggle that way for a couple of minutes while the audience looks on. They don’t even get halfway to the goal.]

“Okay that’s enough. Thank you. Now I’d like you to go back to where you were again. We’re going to turn it around. Think of something good in your life...

“it’s probably going to last...

“Think of something bad in your life...

“and realize it’s temporary, you’ll get through it...

“Think of some success you’ve had...a time when you did something and you won or it came out right and you felt really pleased with yourself, proud of yourself...

“When you think about a new challenge, you can remember, ‘Well, if I could do that, I can do this.’

“Think of all the strengths you have, talents that many other people don’t have...

“There are quite a few once you start thinking about it...

“I’ve got a little gold star in my hand [it’s a ceramic star glazed in a glossy golden color, about four inches tall]. I want you to focus your attention on it. Ignore the hands around your waist, and keep your eyes on this star. Let the star represent what you could have. This star is your goal. Imagine the future, when you have achieved this goal...

“would you dress any different?

“Would you go places you now don’t go?

“When you achieve this goal, what great things will you be saying to yourself?

“Think about the good things other people will say when you have this goal...

“What will it feel like to know you have attained this goal?

“What will it feel like to know you have what it took to achieve it?

“Barriers, please put your arms around them again.

“Now, you two: Keep your eyes on the goal. Do not take your eyes off this goal. Remember a time when you did very well at something...

“and I want you to know if you did very well once, you can do very well again...

“I want you to know a lot of people are behind you and want to help you...

“You will reach your goal!

“You have the strength. You have the talent. You have the determination.

“Keep your thoughts on this goal now. Stay aware of your feelings about this goal, and how you’ll feel when you reach it. Now come get it! [Without hesitation, they both suddenly pull forward, smiling and laughing. The barriers are no match. The barriers unsuccessfully try to hold them back, but their effort is futile. In about three seconds, everyone is at the goal. One of the people reaches up and touches the gold star with a big smile on his face. Everyone laughs.]

“Thank you. I’d like to ask the barriers a question: Did you notice anything different between the first time and the second time? [They both nod yes.] Okay, what was the difference? [One of them says, “He had more energy the second time.” Klassy goes to the chalkboard and writes “energy”.]

“Anything else you noticed? [One of them says, “She did it easier.”] Klassy writes “easier” underneath “energy” on the board.]

“Anything else? [One says, “They were faster the second time.” Klassy adds “faster” to the list.] I don’t know if you in the audience could see their faces, but there were more smiles the second time. We’ll assume smiles have to do with fun. [She adds “fun” to the list.] Okay, thanks to both of you. You two barriers can sit down.

[Klassy turns to the audience.] Now I’d like to ask you: What did you notice was different between the first time and the second time? [Somebody calls out, “More confidence the second time.” Klassy adds “confidence” to the list. People say more things, and she adds them to the list: determination, strength, focus.]

[She turns to the two main participants in the demonstration — the goal seekers]: “Now I’d like to ask you, ‘What was the difference for you?’ [One of them says, “It reminded me of learning how to drive. When I first started, I focused my eyes on the front edge of the car, and I wasn’t very effective. My Dad said over and over to look out ahead, and when I did, my driving got a lot better and I could relax.” The other one says, “I felt stronger and more determined.”]

“Thank you. That’s a good one. Anything else you want to add? Okay, thank you for helping. You can sit down now.”

What this demonstration shows very clearly, among other things, is that you are stronger, more determined, more powerful, and better able to get what you want when you stop focusing your attention on your obstacles and put your attention on your goal. 

That’s the purpose of the question: Does this help my goal? 

If you want to be a photographer and get your business going, for example, it would help to continually ask this question. So when you have a little extra money and you’re about it spend it on a weekend trip but it would really help your business to get a new lens, ask the question: Does this trip really help my goal? Does getting a lens really help my goal?

When someone tries to talk you into a job selling vacuum cleaners door-to-door, dangling riches before your eyes, this question will clarify the issue tremendously.

If there is one secret to success, this is it: Focus. You can’t do it all. There just isn’t enough time. You have to constantly choose one thing over another. How will you choose? By your feelings at the moment? By what you think others want? Or by how much it will help the most important goal you have?

“Obstacles,” said Henry Ford, “are those frightful things you see when you take your eyes off the goal.”

So ask yourself this question all the time, about everything. It will keep you focused on your goal, and this focus will give you power, speed, determination, strength, and fun.

Adam Khan is the author of Principles For Personal GrowthSlotralogyAntivirus For Your Mindand co-author with Klassy Evans of How to Change the Way You Look at Things (in Plain English)Follow his podcasts, The Adam Bomb and Talk to Klassy.



The Answer to Procrastination is Not Willpower: A New Podcast Episode

This is the Talk to Klassy podcast, Episode 3: There is a way to think about your future self so your actions in the present are a lot less tainted with procrastination. We explore some research on this topic in this episode. Listen here: